Build the brand,

curate the feed.

Build the brand, curate the feed.

From visual identity to content creation, this is where strategy meets storytelling. Whether you need a clear plan or full-scale support, I help bring structure, clarity, and creativity to your brand’s online presence.

So showing up never feels like a scramble.

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A wooden desk with a cup of black coffee, a pink lipstick, a pink facial fog spray bottle with a black smiley face, an open spiral notebook, and part of a silver laptop.

Social Strategy & Content Planning

Strategy is the quiet engine behind standout content. Whether you're starting from scratch or refining what’s already in motion, I help map out the what, why, and how. This package offers clarity and direction without the overwhelm.

Perfect for:

Founders craving clarity

Creators launching something new

Brands that are ready to elevate their presence

Woman wearing glasses and a brown pinstriped blazer working on a laptop at a wooden desk in a well-lit room with a window and green plant.

Social Media Management

Less chaos, more cohesion. From planning and posting to engaging with your community, this done-for-you service keeps your content consistent, on-brand, and stress-free. It’s like having a creative partner who understands your vision.

Perfect for:

Busy founders and teams

Creatives who want consistency

Brands looking to grow their presence

Anyone who’s tired of chasing the algorithm

A Career Built at the Crossroads of Creativity & Strategy

A professional timeline showing career progression from 2017 to 2023, including education, internships, branding work, moving to London during the pandemic, and current freelance content creator and strategist, with icons for each milestone.

Before curating for clients, I was building brand stories from the inside, managing accounts, crafting campaigns, and supporting global teams at every stage. Here's a closer look at the journey.

SO, what have you actually done?

Great question. I’ve had the pleasure of supporting social media and project work for a range of global brands, helping to manage a combined audience of more than 1.7 million followers. I played a key role in bringing over 10 campaigns to life — contributing from concept through to execution — and worked closely with teams across EMEA, the USA, and Asia to ensure alignment and impact across markets.

  • Green circle with a white stylized letter 'R' and a small dot above the left side of the 'R'.

    iRobot

  • Meta logo featuring a blue infinity symbol and the word Meta

    Meta

  • Lenovo logo on a red and purple gradient background

    Lenovo

  • Orange logo of a disconnected network or node.

    HubSpot

  • White letter 'R' on a dark blue background.

    Richemont

  • AXIOM logo with stylized text and a geometric symbol

    Acxiom

  • TATA logo with blue TATA symbol above the company name in bold blue letters.

    Tata Communications

Clients

iRobot

Brought cohesion and clarity to iRobot’s organic social media across 8 EMEA markets, aligning content strategy with paid media and influencer efforts.

Led content creation and maintained quality control, ensuring every campaign felt consistent, creative, and intentional.

Conducted market-specific research and connected with local teams in the UK, Spain, France, Portugal, Germany, Switzerland, Belgium, and the Netherlands to ensure content was not only on-brand but also culturally relevant and aligned with regional priorities.

Supported customer care and engagement, turning inquiries into connection points and keeping the brand voice intact across platforms.

Unofficial food holiday: National Cake Day

For National Cake Day, which celebrates indulging in all types of cakes on November 26th, our UK agency and USA developed a creative concept in collaboration with renowned cake influencer @Sideserfcakes.

We crafted an ultra-realistic cake designed to look like one of iRobot’s vacuum robots, making it a fun and relatable way to engage audiences on a global scale from EMEA to USA.

The result led to the video going viral on Instagram, garnering over 85k impressions, 24k likes, and 19 comments within the first day of posting.

Lenovo music playlist cover featuring a purple and pink gradient background with a list of ten songs and artists, along with a Lenovo logo on an orange stripe on the right side.

Lenovo

Led the development of social strategy for Lenovo’s B2B data servers, transforming complex tech into relatable, impactful content across LinkedIn and Facebook.

Drove Lenovo’s organic social media, curating visuals, writing compelling captions, and managing a content calendar that balanced quality and relevance.

Delivered in-depth analytics and reporting, uncovering insights that shaped future content direction, boosted audience alignment, and supported strategic growth.

Digital weather station displaying outdoor temperature of 10°C and indoor temperature of 24°C, with weather forecast icons and humidity levels.
Two children wearing fencing gear and masks practicing fencing in a dark indoor setting, with large windows in the background, promoting Lenovo's edge computing technology.

Integrated campaign for product launch

The Lenovo Edge campaign creatively employs a futuristic digital aesthetic with a color palette of blue, green, and purple to emphasize the transformative power of Edge Computing.

By highlighting Strauss Coffee Romania’s customer success with Lenovo ThinkSystem SE350 edge servers, the campaign illustrates how data center-like computing at the edge enhances resiliency and security for manufacturing operations.

This approach underscores how robust infrastructure solutions enable faster insights and more confident decision-making, addressing real-world challenges and powering innovation.