As a returning client, Lawful London came to me with a clear organic concept, complete with a moodboard and inspo video. The vision was simple: show how their bags fit seamlessly into real life, especially those spontaneous weekend getaways.

No overexplaining, just capturing how easy it is to pack up, head out, and still look put together. The result? A video that feels calm, intentional, and subtly highlights why this bag just works, without saying too much.